let’s look at 5 powerful digital marketing strategies for companies today:
- SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization (SEO) is one of the most effective digital marketing strategies today.
WHAT IS SEO?
SEO is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business. The more keywords you rank for – and the higher you rank – the more people will see and become familiar with your website and business.
WHAT IS SEO’S GOAL?
SEO aims to direct more traffic to your website from members of your target audience. These are consumers who are actively searching for the products and services you offer, as well as users searching for more top of the funnel content.
- 2. EMAIL MARKETING
Email marketing is one of the most cost-effective digital marketing strategies available.
WHAT IS EMAIL MARKETING?
As a digital marketing strategy, email marketing focuses on retaining existing customers, as well as gaining new ones. It’s an excellent technique for building brand awareness, keeping your company top-of-mind, and encouraging repeat purchases.
A core part of email marketing is developing and refining your campaigns, as well as growing your audience. Like content marketing, email marketing also focuses on providing users with valuable information — otherwise, people wouldn’t stay subscribed.
WHAT IS EMAIL MARKETING’S GOAL?
The main objective of email marketing is to stay at the top of mind for potential customers, and provide current clients with beneficial information, like relevant industry news, and personalized content, like product coupons, that keep them coming back.
WHY USE EMAIL MARKETING AS A DIGITAL MARKETING STRATEGY?
When it comes to email marketing, it offers tons of benefits. That’s why more than 80 percent of companies use email marketing, from manufacturing operations to retail stores to technology businesses.
- 3. SOCIAL MEDIA MARKETING
Another digital marketing strategy for growing businesses is social media marketing.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing focuses on building brand awareness and increasing conversions. A social media marketing campaign can feature one or several social media platforms, depending on your target audience and their platform preferences.
A few of the most popular platforms for this Internet marketing strategy include:
In addition to marketing your company on social media, this strategy often focuses on advertising too.
WHAT IS SOCIAL MEDIA MARKETING’S GOAL?
The core goal of social media marketing is to increase brand awareness and conversions, as well as build and maintain your company’s reputation. That is why social media marketing focuses on creating informational and promotional content, plus interacting with users on the various platforms.
WHY USE SOCIAL MEDIA MARKETING AS A DIGITAL MARKETING STRATEGY?
- More than 65 percent of consumers use social media for customer services
- More than 70 percent of shoppers use social media when making purchase decisions
- 4. VIDEO MARKETING
Video marketing is another digital marketing strategy for businesses looking to drive revenue.
WHAT IS VIDEO MARKETING?
Via video marketing, your company increases its reach, grows its revenue, and expands its operations. Like content marketing, as well as email marketing, your business focuses on creating informational and valuable videos for its target audience.
A few types of videos for video marketing include:
- Behind the scenes
- And more
No matter which types of videos you create, you’re working to build brand awareness among your target audience. Like social media, email, and content marketing, this brand awareness can lead to valuable conversions later.
That is why video marketing can improve conversions by more than 85 percent.
WHY USE VIDEO MARKETING AS A DIGITAL MARKETING STRATEGY?
- Around 90 percent of users credit video for making purchase decisions
- Webpages with video are 53 times more likely to rank on the first page of search results
- 5. CONTENT MARKETING
Content marketing is another go-to digital marketing strategy for companies today.
WHAT IS CONTENT MARKETING?
In content marketing, your business focuses on reaching, engaging, and connecting with consumers via content. This content, which can include videos, blog posts, infographics, and more, provides values to users. It’s not, however, sales-orientated copy — it’s informational.
For example, if you run a business that sells ski and snowboard supplies, you could write an article about what a beginner needs for their first outing. You could also write articles on how to take care of a snowboard, and what accessories can help improve ski performance.
WHY USE CONTENT MARKETING AS A DIGITAL MARKETING STRATEGY?
- It generates 54 percent more leads than traditional marketing
- More than 60 percent of users prefer companies that create content
What can a digital marketing strategy do for my company?
With a digital marketing strategy, your business can reach -and exceed- its goals, which may include:
- INCREASING WEBSITE TRAFFIC
- DRIVING STOREFRONT TRAFFIC
- BOOSTING BRAND AWARENESS
- RAISING REVENUE AND CONVERSIONS
Start choosing and building your personalized strategy by following this link.